The Successful Travel Blog – Tips for Digital Nomads

The wonderful life of the digital nomad – laptop on table as you sip an espresso on a Roman plaza, an icy cocktail on a Croatian beach, or simply sit at your Airbnb balcony watching the locals work the 9 to 5. 

 

Sounds great. So how do you get started?

Gate One: Secure Booking

In the wide world of travel blogging, your brand is you. Followers like you, they like the way you write, how you explain and experience things. There’s no template into which you have to fit – your market is huge. Introverted travellers who only travel by train to visit World War I bunkers can have big followings. Naturally, the broader your scope, the greater your market. But it is safe to say that you don’t need a bubbly, outgoing, highly adventurous personality to be a successful travel blogger. But your readers do need to trust what you say is truth.

 

What also matters is your digital presence; how you present yourself on different media channels. There’s no point spending time or money on marketing if the product you are advertising isn’t good – the equivalent of selling a basic camping holiday under the auspices of a 5 star resort.

 

So to get through the first travel blog gate, you also need an attractive, user-friendly website. It must display loads of HD images, so make sure you have enough space. Your server should have practically no down-time; every page should load quickly; every signup must feel secure.

Gate Two: Check-In Luggage

Very few of us can immediately give up the day job and become a digital nomad. Many startups never get off the ground. Why? Consistency.

 

When you write a blog – any blog – consistency has more positive influence than anything else (apart from content). If you write weekly or even monthly, you are consistent. Publish ten blogs a day for a month and then take a two-week break, there was no point writing those first blogs.

 

Inconsistency is the biggest turn-off for followers. Tell your visitors how often they can expect new material and stick to that promise. It’s easy to schedule content publishing; you don’t need to sit at the computer every new blog day. To ensure consistency keep a library of non-seasonal back-up blogs to schedule in when you are feeling ill, can’t be bothered, or need a non-working holiday.

Gate Three: Planes, Trains & Automobiles

For big blog success, a website isn’t enough. You need to become a multichannel entrepreneur and this takes time. One myth of the digital nomad lifestyle is that you have plenty of time to take in the sights and sounds of your latest destination. The most successful bloggers work a 40 hour week.

 

The full-time week includes research time, content writing or filming for vlogs, replying to follower comments and questions, updating out of date content (there’s nothing as off-putting as a bunch of links to cheap hotels that have since closed down), finding affiliates and website partners, marketing your brand, and curating social media profiles. If your website does not link to at least one social media account (and vice versa) you are ignoring one of the fastest-growing sources of targeted traffic. The more channels or platforms you can be found on the better.

 

Even die-hard travel aficionados need to add a little eCommerce to their travel blog. Whether this is in-your-face popup ads that fill the screen and beg your followers to click on a link and so earn you a few cents, or a more subtle approach, this should be a very calculated decision. Adding review pages or travel tips as an affiliate is less likely to offend. Even so, internet users are savvy customers; they know how to search for the best bargain.

 

It helps to open your own store, either on a large marketplace platform or as a separate eCommerce website. This means your blogging site isn’t bogged down with distractions; user engagement won’t be as affected by the bangs and crashes of marketing strategies. Use an Etsy rank checker service to bring travel-associated products to the top of the search lists and link their reviews from your blog to your store, for example. Double-marketing techniques bring in significantly more traffic than a single channel, no matter how great that single channel is.

Gate Four: Boarding Passes

Only when you have gone through the first three gates should visitors board your travel-based party. It’s time for marketing; just as with media, the more channels you use, the better.

 

Combine the slower but solid marketing techniques of search engine optimization and top content with quicker methods like links to other interesting travel sites, your store or reviewed products, quality cheap site traffic bought from a reputable service, and ads on other websites and social media. 

Time for Take Off

With 5G taking baby steps, it won’t be long before you can add off-the-beaten-track locations to the free but not so easy digital nomad lifestyle. Influencers and bloggers with large, dedicated followings can apply for complimentary European rail passes, discounts on accommodation and meals, and other travel and non-travel associated rewards. 

 

What is more, travel writers and multilinguals have a huge, constant market. Perhaps international travel won’t return to pre-covid rates for months – even years – but no one has given up on future travel. People like to plan a vacation as much as they like going on one. So it’s never the wrong time to plan your travel blog

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